YOUTUBE\SKREPKI

A client came to me to design a brand for the YouTube talk show Skrepki. Skrepki is a bold talk show about ethics, sex and relationships. Popular bloggers, opinion leaders and ordinary people meet in a cloud studio to discuss edgy topics.

I started with references and building the design structure. For the color direction I was looking for something contrasting, bold with black, but also soft and polished. I explored references for visuals, UI/UX, stickers and motion. At the same time I mapped out the structure of the project: identity, cover, intro, interface screens, visual content and sound.

My first concept was sharp, sexual and provocative.

But along the way the direction shifted, as the client wanted something warmer and more friendly.

I also worked on selecting a color palette for the light boxes used on set, so each episode looks visually different.

I designed covers templates for each episode and was involved in creating the animation.